Products & Services
Social Media Monitoring
Asset Advantage Group offers social media monitoring to its clients that are interested in tapping into the Chinese market. This service is invaluable, whether your company already has a presence in China, or is considering establishing operations there. There are various social media types currently being used in China, including message boards (BBS), blogs, podcasts, vlogs, and social networks. These mediums allow consumers to generate a "buzz" that can reach millions of users. AAG's social media monitoring services give clients the knowledge to harness this "buzz" to quantify market penetration, quickly detect crises, and determine new marketing opportunities.
In China there are:
- 210 million Chinese internet users
- A 39% blog readership rate - this is 3rd highest in the world after Japan and South Korea
- Over 20 million blogs
Asset Advantage Group's core set of services for global brands:
- Monitoring & Analysis. Using a combination of monitoring tools and methods, AAG can sort voices by tonality, authority, and other factors, giving our clients an actionable measure of online word of mouth.
- Crisis Control. Facts and rumors can spread like wildfire in social media. We provide real-time comprehensive crisis monitoring with actionable analysis to help mitigate and respond to any type of brand issue or crisis.
- Authority Audit. Who are the most influential voices in Chinese social media for any given issue or topic? AAG's Authority Assessment tells you who's influential, how to engage them, and whether they are likely to be a detractor or an enthusiast.
- Conversation Profiles. Conversation Profiles provide insights into what's being said right now in Chinese social media about broad topics. The maps identify major topics, perceptions, trends, and provide insights into how your brand can best engage in the conversation.